Wonderly Lights: Brian Garrison on Building a Year-Round Lighting Franchise from the Ground Up

Wonderly Lights: How Buzz Franchise Brands Created a Scalable Lighting Franchise from Scratch
In this episode of Emerging Franchise Brands, Brian Garrison, President of Wonderly Lights, offers a behind-the-scenes look at how Buzz Franchise Brands created a franchise system designed to scale from day one.

Initially focused on the holiday lighting market, Wonderly Lights launched in 2022 with a strategic twist—partnering with three existing operators to quickly build a proven foundation. The result? A rapid ramp-up to 40 franchise locations across 15 states and a clear path for long-term growth.

Brian discusses how Wonderly is now expanding into year-round services like permanent lighting and architectural landscape lighting. This pivot allows franchisees to go beyond the seasonal model, tapping into consistent revenue streams with high customer demand. He also shares how Buzz’s shared services platform—offering support in marketing, analytics, onboarding, and training—gives Wonderly franchisees a competitive edge in a fragmented industry.

From managing product sourcing to refining IT systems, Brian is transparent about the growing pains that come with incubation. But he emphasizes that what makes Wonderly Lights stand out is its commitment to continuous improvement, collaboration, and owner support.

The ideal Wonderly franchisee? Someone who’s comfortable managing field teams, engaging with customers, and committed to building a real business—not just installing lights. With territories still available and a platform backed by decades of franchising experience, Wonderly Lights is positioning itself as more than a seasonal concept—it’s a long-term business opportunity for those ready to light up their future.