In this episode of Emerging Franchise Brands, Frank Fiume sits down with Ashley and Femi Shillingford, co-founders of Rewax and Unwine, a vibrant candle-making experience that’s redefining what it means to celebrate. What started as a kitchen hobby turned into a high-energy, immersive event franchise that’s now lighting up cities across the U.S.
Rewax and Unwine isn’t your average candle class. Guests pour their own coconut wax candles from 60+ fragrance options, decorate them with gold flakes or florals, and get to take them home the same night. But the real magic happens in the in-between: karaoke, trivia, wine, dancing, and personal connection. Each two-hour session feels more like a celebration than a class.
Ashley and Femi launched their first location in 2018 and scaled carefully—testing markets, refining systems, and documenting every detail before opening to franchisees in 2024. Their big break came after being featured on the TODAY Show, which triggered over 1,000 inquiries in a single day. Since then, franchisees have joined not just for the fun—but for the smart business model.
With investment ranges between $120K–$220K and options for private rooms or mobile candle bars, owners can generate revenue through events, retail, drink sales, and off-site activations. The ideal franchisee is community-minded, energetic, and committed to delivering joy through experience.
As Ashley puts it, “It’s just a candle—but it’s also therapy, memory, and connection in wax form.” Whether it’s a bachelorette party, a date night, or a corporate team builder, Rewax and Unwine is bringing people together—one pour at a time.
November 3, 2025
