Why Team Up Athletics Is Franchising the Future of Team Sports Gear
Jason and Damon Sant didn’t just start a business—they created a movement. As co-founders of Team Up Athletics, they’re tackling a highly fragmented industry and offering something no one else has: locally owned franchises backed by national-level resources. Their brand focuses on providing custom uniforms, gear, and apparel to schools, clubs, city rec programs, and corporations—something every community needs, but few providers can do well at scale.
What makes Team Up Athletics so compelling is its franchise-first DNA. From the beginning, Jason knew he wanted to bring in local owners who could serve their communities better than any regional sales rep ever could. Damon highlights how the combination of hustle, face-to-face relationships, and operational support is the real formula for success.
Since launching their franchise model in 2022, they’ve grown to 36 locations across 17 states—mostly through organic interest and grassroots marketing. Their model proves that people still value local service—especially when it’s paired with top-tier product lines and rapid turnaround.
The Sant brothers are looking for franchisees who are ready to get out in the community and build real relationships. Their ideal candidate is someone who works hard, believes in the power of local ownership, and isn’t afraid to compete. With a low initial investment and growing demand across youth and adult sports, Team Up Athletics is offering more than a business—it’s a chance to be a game-changer.
August 6, 2025
