Empowering Spa Professionals to Become Owners: Jolita Brilliant’s Vision for Brilliant Massage & Skin
When Jolita Brilliant Sakmanaite arrived in the U.S. from Lithuania at 19, her path was anything but predictable. Originally a classically trained pianist, she transitioned into the world of wellness, driven by a passion for health and inspired by her parents’ health struggles. That passion led her to open Brilliant Massage & Skin in Vermont—now one of the state’s highest-rated spas—and ultimately launch it as a franchise brand.
What sets Jolita apart isn’t just her grit or story of personal transformation. It’s her mission: to make spa ownership accessible to licensed massage therapists, estheticians, and spa professionals. She understands firsthand the challenges of starting from scratch, and she’s built a business model designed to empower others in the industry to take that next step.
Brilliant Massage & Skin stands out with a unique combination of high employee satisfaction, no traditional front desk (therapists handle client check-ins and check-outs), and a flexible, community-focused franchise approach. The company prioritizes quality service over flash, targeting smaller underserved markets with strong demand for wellness services.
With franchise locations starting in Stowe and expansion targeted across New England, Jolita is building more than a spa brand—she’s creating a network of entrepreneurs ready to own their future in the wellness space. Whether you’re a spa professional dreaming of ownership or someone seeking a purpose-driven franchise, Brilliant Massage & Skin offers a model grounded in passion, process, and potential.
May 18, 2025
