This episode of Emerging Franchise Brands features a unique and emotionally driven business model: Bio-One. Frank Fiume speaks with Danessa Itaya, President of Bio-One, a franchise dedicated to crime scene and trauma cleanup services. With a background in franchising and a heart for service, Danessa leads a brand that meets families during their worst moments—with professionalism, care, and compassion.
Bio-One began in 2010 after its founder recognized a deep need in the community to clean trauma scenes with dignity and expertise. Today, with over 125 franchises, the brand continues to grow under the ownership of Five Star Franchising. What sets Bio-One apart isn’t just the services offered—it’s the culture of empathy, service, and strong franchisee support.
Danessa shares how she transitioned the company from a founder-led, relationship-based model to one powered by data, scalable systems, and standard operating procedures. From building CRM tools to implementing national branding and pricing models, Bio-One now offers franchisees the infrastructure they need to grow a mission-based business with confidence.
The franchise attracts a unique type of owner—often first responders or community-minded individuals—who aren’t afraid to get involved and genuinely want to help others. The franchise investment ranges from $130K to $220K with protected territories, and training includes hands-on biohazard remediation experience in a controlled environment.
With rising awareness of the need for biohazard remediation, growing insurance partnerships, and a national footprint that still has room to expand, Danessa believes now is the ideal time to join the brand.
September 11, 2025
