On this episode of Emerging Franchise Brands, Frank Fiume talks with Matt Gorman, the founder and president of Matty G’s Steakburgers & Lobster Rolls—a franchise built on flavor, nostalgia, and community. From a background in construction and restaurant management, Matt took his passion for sports and food to create a dining experience that’s part mini Hall of Fame, part burger joint, and all heart.
Matty G’s began as a pivot from a sushi gastropub and quickly evolved into a family-oriented burger concept known for its top-quality steakburgers, creative combinations, and throwback sports memorabilia. Inspired by his own childhood and his father’s love of baseball cards, Matt created a space where guests of all ages can connect over food and stories.
In the interview, Matt shares the ups and downs of launching the brand, including the turning point when the second location opened with lines out the door. He discusses how the concept is intentionally designed to feel more like a neighborhood staple than a corporate franchise—every location decorated uniquely, often with local flair, but unified by the Matty G’s experience.
Franchising wasn’t always part of the plan, but Matt and his wife recognized that their systems, support, and genuine brand story could empower others to build meaningful businesses in their own communities. With buildout costs ranging from $115K to $215K using second-gen spaces, Matty G’s offers an accessible and turnkey model for operators who care about service, food, and connection.
Whether you’re a hands-on entrepreneur or an investor looking to partner with strong managers, Matty G’s offers more than just great burgers—it offers a real sense of belonging.
August 25, 2025
