Garage Floors 4 Less: How Marc Desgroseilliers Turned a Sales Funnel Into a Franchise Brand
Marc Desgroseilliers didn’t plan to start a franchise. He was helping a friend with a garage floor coating business when he saw a market opportunity and decided to launch his own concept. What followed was a bumpy beginning—failed partnerships, solo installs, and long hours. But from that struggle came clarity, resilience, and a business that’s now thriving with 21 locations across Canada and preparing to enter the U.S.
Garage Floors 4 Less goes far beyond epoxy floors. The brand offers a full suite of garage beautification services, including cabinets, overhead storage, slot walls, and even proprietary coatings developed in-house to address long-standing issues in the industry like peeling and moisture damage. Their unique blend of industrial-grade materials and residential customization gives them an edge in a crowded market.
Marc credits his success to a strong support model, slow and intentional growth, and a company culture that feels more like family than franchise. Daily communication, transparency, and a commitment to franchisee satisfaction are at the heart of the business.
Now, as the brand expands into the U.S., Marc isn’t chasing rapid growth. Instead, he’s focused on finding the right partners and building a legacy brand rooted in lasting quality—both in product and in relationships. For anyone considering the franchise route, Marc’s story is a powerful reminder that what happens behind the scenes—culture, product integrity, and support—can be the biggest differentiators of all.
May 26, 2025
