In the latest episode of the “Emerging Franchise Brands” podcast, we explore the explosive growth of Ultimate Ninjas, a franchise that’s rapidly carving out a niche in the fitness industry. Founded by Jeff Piejak and managed by Jesse Labreck, a renowned American Ninja Warrior, Ultimate Ninjas is not just a gym—it’s a community centered on strength, perseverance, and fun.
The concept of Ultimate Ninjas was born from a simple yet profound insight: ninja-style fitness could captivate both children and adults alike. Jeff Piejak’s vision turned into reality in 2016 with the opening of their first location in Chicago. It was among the first to adapt ninja warrior obstacles for a younger audience, a decision that catalyzed its growth.
Jesse Labreck’s involvement brought a unique dimension to Ultimate Ninjas. Her background as a teacher and her stature as a Ninja Warrior celebrity allowed the franchise to blend rigorous physical training with an educational, confidence-building component. This combination proved magnetic, drawing families who valued fitness and sought a supportive community for their children.
Navigating through challenges like the COVID-19 pandemic, Ultimate Ninjas showed resilience and adaptability. They expanded their offerings, transitioning from a local gym to a franchised brand in 2022. Their franchising journey was bolstered by their solid operational model and community-focused ethos, which resonated with potential franchisees across the nation.
In our discussion, Jeff highlighted the importance of maintaining a clear vision and adapting to changing circumstances without losing sight of core values. Jesse shared her journey from a teacher to a gym manager, emphasizing the joy of working with children and the fulfillment of seeing them overcome obstacles, both literal and metaphorical.
As Ultimate Ninjas continues to expand, they remain committed to their original mission: fostering a fun environment where fitness is a gateway to personal growth. Their story is not just about physical obstacles but about overcoming the business challenges that come with scaling a unique concept in a competitive industry.
Their strategic approach to growth, emphasizing quality and community, makes Ultimate Ninjas a standout example of how passion, innovation, and resilience can transform a simple idea into a thriving franchise. This episode not only sheds light on their business model but also serves as an inspiration for emerging franchises looking to make a significant impact in their industries.
July 30, 2024
