The world of franchising is filled with stories of entrepreneurs turning their dreams into reality. One such story is that of Sawsan Abublan, co-founder and CEO of Shawarma Press, a Mediterranean fast-casual franchise that has captured the hearts and taste buds of its customers.
Sawsan’s journey into the world of franchising started with a commitment to authenticity. She recognized the gap in the market for a fast-casual concept that offered not just delicious Mediterranean cuisine, but also an immersive experience that felt like home. Armed with a passion for her culture’s cuisine and a deep-rooted desire to create a welcoming environment, Sawsan embarked on the journey of franchising Shawarma Press.
What sets Shawarma Press apart is its unwavering commitment to quality. Sawsan emphasizes that they never compromise on the ingredients they use, ensuring that customers get an authentic taste of the Mediterranean every time they visit. But it’s not just about the food; it’s about the people. Sawsan believes in fostering a sense of community, both among customers and franchisees. She understands that a thriving franchise system requires franchisees who share her entrepreneurial spirit and dedication to maintaining the brand’s authenticity.
In the face of challenges, Sawsan’s leadership truly shone. When the pandemic hit, instead of retreating, Shawarma Press stepped up. Sawsan and her team collaborated with nonprofits to provide meals to the less fortunate, embodying the brand’s values of giving back to the community. This selfless act not only made a positive impact but also demonstrated the heart behind the brand.
Sawsan’s advice to aspiring entrepreneurs looking to franchise their concept is to do their homework, seeking legal and accounting support. She emphasizes the importance of finding the right partners and maintaining a genuine commitment to growth and authenticity.
The Shawarma Press story is a testament to the power of staying true to one’s vision and values in the franchise industry. With a focus on quality, community, and meaningful growth, Sawsan Abublan is not just building a successful business; she’s building a legacy that will leave a lasting impact.
November 1, 2023
