In this compelling episode of “Emerging Franchise Brands,” we delve into the story of Season 2 Consign, a groundbreaking luxury resale platform founded by sisters Monica Tapia-Mularski and Erika Tapia. Their journey is not just about business growth, but a passionate redefinition of luxury resale through a unique model of live shopping experiences.
Monica and Erika embarked on this adventure amid the COVID-19 pandemic, leveraging their combined backgrounds in luxury resale and broadcast journalism. They transformed their initial investment—personal collections of luxury handbags—into a burgeoning franchise that blends the allure of high-end goods with the accessibility of online shopping.
Live Shopping: A Game-Changer in Luxury Resale
Season 2 Consign introduces a novel concept to the luxury market: live shopping. This approach allows customers to engage in real-time with products, adding a layer of excitement and immediacy to the online shopping experience. The platform enables franchisees to host live sales events, where viewers can purchase items directly through clickable links, creating a dynamic and interactive retail environment.
This model not only enhances customer engagement but also establishes a community around the brand. The live shopping feature, popular in Asia but still novel in the U.S., has set Season 2 Consign apart, positioning it as a leader in the luxury resale industry.
Franchising for Community and Quality
The decision to franchise came naturally to Monica and Erika. By franchising, they could ensure that each location maintained the high standards and personal touch that the brand promises. Each franchisee brings a local flavor to the global marketplace, contributing to a rich, diversified community that shares a common love for luxury and quality.
Challenges and Triumphs
The path to franchising wasn’t without its challenges. The sisters navigated the complexities of transforming a family-run business into a structured franchise model. They emphasized the importance of aligning with franchisees who share their vision and dedication, which is crucial in the luxury segment where customer experience is paramount.
Looking Forward
As Season 2 Consign continues to expand, with several franchises already flourishing and more in development, Monica and Erika focus on scaling their innovative model while staying true to their core values of authenticity, luxury, and community engagement. Their story is an inspiring example of how innovative thinking and a commitment to quality can reinvent an industry.
Monica and Erika’s journey with Season 2 Consign illustrates the potential of combining traditional business models with modern technology to create a new and exciting marketplace. It’s a testament to the power of vision, the importance of community, and the enduring allure of luxury.
August 15, 2024
