The Big Biscuit: Chad Offerdahl on Scaling a Beloved Breakfast Brand Through Franchising
The Big Biscuit President Chad Offerdahl Shares How Passion and Preparation Fuel Franchise Growth
When Chad Offerdahl and his partners acquired The Big Biscuit in 2010, they saw more than just a busy breakfast joint—they saw a brand with untapped potential. Originally a two-unit diner in Kansas City, the concept had a loyal following and a comfort food menu that resonated with guests. But it lacked the systems needed for scalability. Over the next decade, Chad and his team focused on building exactly that.
On this episode of Emerging Franchise Brands, Chad shares how they transformed The Big Biscuit from a mom-and-pop concept into a multi-state franchise opportunity. With a background as second-generation restaurateurs—and two former Sonic franchisees as partners—the leadership team took a deliberate approach, opening company-owned locations before ever selling a franchise. Their goal: solve operational challenges on their own dime before bringing in franchisees.
Today, The Big Biscuit boasts 29 open locations, a 14-person support team, and a franchise model built around simplicity, strong operations, and a welcoming brand identity. Franchisees aren’t just looking at the numbers—they’re drawn to the vibe, the food, and the community feel. “You’re not just buying a system,” Chad says. “You’re aligning yourself with the people behind the brand.”
With franchise-friendly training, flexible real estate options, and a clear commitment to hospitality, The Big Biscuit is poised for significant growth. And with wide-open territory availability and proven leadership, now may be the perfect time to grab a seat at the table.
