In this episode of Emerging Franchise Brands, Frank Fiume sits down with Francesco Amendola, founder of Sweetaly Gelato, a handcrafted gelato shop that’s capturing hearts and palates across Utah—and soon, beyond. Originally from Southern Italy, Francesco brought more than just recipes to the U.S.; he brought the spirit of Italian culture, family, and artisan craftsmanship.
Launched in 2014, Sweetaly was inspired by Francesco’s American friends who raved about their gelato experiences in Italy. That enthusiasm sparked an idea: why not bring that authentic taste stateside? After 10 years as a franchisee in the organic grocery space, Francesco knew how to build a business with heart, systems, and consistency. Sweetaly now operates two successful company-owned locations, with a third on the way and franchise opportunities launching.
The model is simple but powerful: top-quality ingredients, small-batch gelato made fresh, a welcoming environment, and deep local connection. Customer favorites include pistachio made with Sicilian nuts, dark chocolate, and a fan-favorite salted caramel. And Francesco’s focus isn’t just on taste—he’s passionate about preserving product integrity, training franchisees by hand, and expanding at a sustainable pace.
With initial investment ranging from $170K–$300K and ideal shop sizes around 1,200 sq. ft., Sweetaly offers a flexible, community-focused business opportunity. Francesco is especially focused on partnering with hands-on operators who care about quality and guest experience.
For aspiring franchisees who love food, family, and cultural storytelling, Sweetaly is more than a business—it’s a brand with soul.
September 25, 2025
