In this episode of Emerging Franchise Brands, Frank Fiume speaks with Steven and Olivia Guistolise, the husband-wife duo behind Stadium on Wheels—a baseball-themed food truck concept that’s now stepping up to the plate as an emerging franchise.
What started as a DIY food trailer in Chicago evolved into a full-scale, high-impact mobile brand offering stadium-style eats like foot-long hot dogs, nachos, and soft pretzels. The couple’s idea was simple: bring the ballpark experience to local communities without the hassle of big crowds or expensive tickets. Inspired by Steven’s love of baseball and Olivia’s foodie mindset, Stadium on Wheels is more than just a food truck—it’s an interactive experience complete with nostalgic graphics, inflatable home run derby stations, and a strong family-friendly vibe.
After relocating to Arizona during the pandemic, they found their stride in a booming food truck scene. Now based in Indianapolis, they’re franchising to bring Stadium on Wheels to youth sports fields, church events, and neighborhood festivals across the country. Their model is intentionally lean—with a simplified menu, low inventory requirements, and a unique marketing advantage: the truck itself is a mobile billboard.
Steven and Olivia emphasize the importance of community-driven operators and welcome both hands-on franchisees and investor-led models. With territory sizes based on a 250,000-person population and startup costs ranging from $154K–$285K for a single unit, Stadium on Wheels is built for scalability without complexity.
As they ramp up franchising with support from development consultants and broker networks, they remain grounded in one core value: fun. If you’re passionate about sports, food, and community, now’s the time to join them on the ground floor.
August 18, 2025
