In this heartfelt episode of Emerging Franchise Brands, Frank Fiume sits down with Jenna Vrzal, founder of Spoil Me Kids Spa—a birthday party and salon experience designed just for kids. What began as a mom’s search for something special for her daughter turned into a vibrant business built around imagination, dress-up, pampering, and unforgettable childhood memories.
Jenna, a licensed cosmetologist, opened her first Spoil Me location in 2017 in San Antonio, Texas. Initially intended as a party venue, the brand quickly evolved into a dual-model business, offering both private events and walk-in services for children. The spa features kid-sized salon chairs, themed party rooms, and a focus on customer service that leaves both parents and kids smiling.
Spoil Me has become more than just a business—it’s a place where families make lasting memories. From birthday parties to emotional daddy-daughter moments, Jenna’s mission is to bring joy while creating an empowering environment for young girls and parents alike.
In the episode, Jenna talks candidly about her journey from first-time entrepreneur to franchisor, including the early challenges she faced, how her father initially doubted the idea, and why being hands-on helped her create a repeatable model. She now seeks franchisees—especially moms—who want to be day-makers in their own communities. With a total investment starting around $150K and an ideal footprint of about 2,200 square feet, the business offers a turnkey entry into the kids’ service market.
Spoil Me is growing across Texas, with plans to expand nationwide. For those looking to join an emerging brand rooted in love, family, and fun, now is the perfect time to get involved.
September 18, 2025
