In a world where first impressions matter, Sit Still Kids Salon is redefining the children’s haircare experience. Co-founder Amy Leclerc joined the Emerging Franchise Brands podcast to share how her team has elevated the industry by prioritizing modern aesthetics, exceptional service, and a client-first approach.
Founded in 2007 and franchised since 2019, Sit Still Kids Salon addresses the needs of today’s families. With amenities like rosé and cold brew for parents, combined with a safe, clean, and fun environment for kids, Sit Still ensures a stress-free experience for all. “If mom’s happy, the kids are happy,” Amy remarked, underscoring the brand’s focus on family-centered service.
Amy brought her expertise from a decade with Bar 3 to Sit Still, applying lessons learned about brand development and franchise operations. She emphasized the importance of balancing creative vision with sound business strategies. “It’s about ensuring owners understand the numbers as much as they believe in the brand,” Amy said, reflecting on her mission to align passion with profitability.
With 24 locations open across 14 states and 44 more in development, Sit Still is growing strategically. The brand is also venturing into retail, envisioning a private label product line to “own bath time” for families nationwide.
For anyone considering franchising, Amy offers sage advice: “Ask yourself if you’re ready to let go. Franchising requires empowering others to carry your vision.” Her insights resonate beyond hair salons, offering a roadmap for scalable, sustainable growth.
Learn more about Sit Still Kids Salon and explore opportunities at sitstillkids.com.
February 23, 2025
