Julie Cartwright, president of Pvolve, joined the Emerging Franchise Brands podcast to discuss how the franchise’s unique fitness approach is breaking boundaries in the wellness industry. Known for its science-backed workouts, Pvolve blends functional movement with patented resistance-based equipment to create a comprehensive fitness experience aimed at improving mobility, longevity, and quality of life. Founded by Rachel Katzmann, Pvolve evolved from a digital-first brand to a franchise with locations across North America, reshaping the traditional fitness model.
Julie highlights how Pvolve initially launched through direct-to-consumer digital platforms, building a global audience before opening physical studios. The brand’s hybrid model allows members to access workouts both digitally and in-studio, providing flexibility and consistency—a foresight that proved invaluable during the pandemic. Now with 14 studios open, 38 more in development, and a presence in 15 states plus Canada, Pvolve’s growth speaks to the brand’s appeal and the effectiveness of its methodology.
In an industry often driven by aesthetics, Pvolve focuses on women’s health and wellness at all life stages. The brand has conducted multiple clinical studies to validate its results, with a particular emphasis on supporting women through transitions such as menopause. Pvolve’s vision of “personal evolution” resonates with franchisees and clients alike, with members becoming loyal advocates who appreciate the franchise’s holistic approach to fitness.
For aspiring franchisees, Julie shares insights into Pvolve’s ideal franchise owner—a passionate individual with a strong business background. Pvolve’s journey from digital to physical, its focus on health over aesthetics, and its science-based methodology make it a unique and compelling opportunity in the fitness franchise landscape.
January 2, 2025
