On this episode of Emerging Franchise Brands, Frank Fiume and co-host Kirk Bowyer sit down with Dan Miller, founder and CEO of Mulberrys Garment Care, a premium dry cleaning and laundry franchise redefining an outdated industry.
Dan didn’t grow up in the cleaning business—he was a McKinsey consultant and a frustrated customer. After one too many poor experiences, he took a bold step: enrolled in dry cleaning school and launched Mulberrys in 2009. Starting with a delivery-only model, Dan quickly gained traction even during the Great Recession, proving customers were hungry for better service, cleaner methods, and a more premium experience.
Mulberrys now operates with flagship cleaning facilities and “drop stores” in a hub-and-spoke model, giving regional franchisees the ability to scale across a metro area. Every garment is barcoded, pressed using automated systems, and returned on wood hangers. Customers use a mobile app to schedule pickups and track their orders—bringing modern convenience to an industry that has long lagged behind.
With franchise locations in four states and growing, the brand is designed for operators who care deeply about customer experience and want to run a scalable, logistics-based business. Franchisees often come from backgrounds in operations, logistics, or service industries—not necessarily dry cleaning.
Initial investment for a flagship facility is around $1M, with drop locations costing $75K–$100K each. And with a growing consumer preference for outsourcing home services like laundry, Mulberrys is well-positioned to capture increasing demand.
Dan’s mission is clear: raise the bar, one perfectly pressed shirt at a time.
December 11, 2025
