Many franchise success stories start with a deep passion for an industry. But for Alex Filipuk, the journey to building Ideal Siding began with something different—an expertise in digital marketing and lead generation.
Finding the Right Niche
Alex, a computer science and finance professional, never installed siding himself. Instead, he recognized an opportunity while helping a friend in the industry generate leads. What started as a side project quickly turned into a thriving business model. Seeing that no major franchise had yet dominated the siding space, Alex did extensive research to understand why. Many doubted that a franchise model would work in construction, but he found a way to make it scalable.
Franchise Success Through Lead Generation and Support
One of Ideal Siding’s biggest differentiators is the level of support it provides franchisees. Unlike many home services franchises, Ideal Siding generates leads, secures labor, and negotiates national supplier discounts—allowing franchise owners to focus on customer service and project management.
This unique approach led to rapid growth. Since launching in 2020, Ideal Siding has expanded to 77 locations across Canada and the U.S., proving that the right business model can transform an overlooked industry.
The Future of Ideal Siding
With a vision of becoming the largest siding company in North America, Alex aims to surpass $500 million in system-wide revenue. He also has long-term plans to take the company public, ensuring continued growth and opportunities for franchisees.
For aspiring entrepreneurs, Alex’s journey is a testament to the power of identifying market gaps, leveraging existing skills, and building scalable systems. His advice for potential franchisees? Be clear on why you want to start a business, why franchising is the right path, and why a particular brand fits your goals.
To learn more about franchise opportunities with Ideal Siding, visit idealsiding.com/franchising.
May 6, 2025
