Brigham Dallas, founder of Hello Sugar, joined the Emerging Franchise Brands podcast to share the story behind his fast-growing hair removal franchise. Starting in 2015 with a single studio offering sugaring—a natural, less painful alternative to waxing—Brigham saw an opportunity to create a membership-based model in an industry where repeat clientele is the norm. Hello Sugar has since evolved to provide waxing, sugaring, and laser services, and has expanded to more than 80 locations across 15 states.
Brigham’s journey began with his unique “suite to flagship” approach, allowing franchisees to start with a small investment by opening in salon suites before committing to larger flagship spaces. This method has minimized financial risk for new franchisees while allowing them to establish a client base and generate revenue from day one. Brigham is dedicated to making business ownership accessible, with Hello Sugar’s technology-driven approach that includes AI for customer service, automated booking, and marketing support, streamlining operations and reducing staffing needs.
For those interested in franchising, Brigham emphasizes the importance of community-building, effective customer engagement, and creating a consistent client experience. Hello Sugar’s model allows franchisees to achieve high efficiency, making it an ideal choice for entrepreneurs seeking a hands-off management opportunity in the beauty sector. As Brigham’s team continues to innovate with advanced customer support and franchisee assistance, Hello Sugar is poised to bring quality hair removal services to more markets across the U.S.
January 30, 2025
