In the latest episode of the Emerging Franchise Brands podcast, host Frank Fiume welcomes Dani Peleva, the acclaimed author of “Franchise Fame,” to share her journey and expertise in franchise marketing. Dani’s story is one of resilience and transformation, beginning in a small village in Bulgaria and leading to a thriving career in franchising.
Dani’s foray into franchising started over 14 years ago, working as a brand and marketing manager on the franchisor side. Her hands-on experience with startups revealed the chaos and challenges of rapid growth. When her company transitioned to a franchise model, Dani witnessed firsthand how structured systems could transform a business. This experience inspired her to write “Franchise Fame,” a book that captures the lessons and strategies she learned along the way.
A pivotal moment in Dani’s life was watching her parents struggle with their luxury furniture business due to a lack of marketing expertise. This memory fueled her passion for helping businesses succeed where her parents’ venture had faltered. Dani’s commitment to franchise marketing is deeply rooted in her desire to support smaller businesses and ensure they have the tools to thrive.
During the podcast, Dani delves into her five F’s model, a framework designed to guide new franchisors. She emphasizes the importance of maintaining a fantastic reputation, building a robust franchise network, and having a focused team. Dani also highlights the significance of a full marketing funnel, ensuring a steady flow of leads, and finding the right franchise fit.
One of the key takeaways from Dani’s discussion is the power of local marketing. She shares a success story of an Australian client who saw a 350% increase in leads by optimizing their Google My Business listings. This example underscores the importance of local marketing in driving traffic and generating leads for franchisees.
Dani also touches on the evolving landscape of franchising, noting the impact of AI and digital tools on operations and marketing. She advises emerging franchisors to stay informed about industry trends and continuously learn and adapt to remain competitive.
For those looking to dive deeper into Dani’s insights and strategies, “Franchise Fame” is available at Barnes & Noble and Amazon. Dani also offers a free PDF download and a two-minute questionnaire on her website, franchisefame.com, to help businesses evaluate and improve their franchise marketing efforts.
Tune in to this enlightening episode to gain valuable knowledge from Dani Peleva and learn how to navigate the complexities of franchising with confidence.
September 16, 2024
