In this episode of Emerging Franchise Brands, Frank Fiume sits down with Rick King and Jason Markowicz, co-founders of Fitness Premier, a growing fitness franchise built on grit, experience, and lessons learned the hard way. From their early 20s, the two founders dove headfirst into gym ownership, rapidly opening locations across multiple states—only to realize the need for structure, support systems, and sustainability.
What sets Fitness Premier apart today is its thoughtful, evolved model. After years of operating their own gyms and weathering industry changes, Rick and Jason focused on controlled growth, building a strong home office infrastructure before franchising. Many of their first franchisees were once operators in company-owned clubs, a strategy that created a natural transition and ensured alignment with the brand’s values.
The franchise focuses on mid-size facilities—typically 10,000 to 15,000 square feet—with a strong emphasis on customer retention, multiple revenue streams, and community engagement. Fitness Premier locations offer a mix of group training, one-on-one coaching, and recovery services like calm zones designed to enhance wellness and longevity. Their hands-on leadership and transparent communication have attracted multi-unit operators and first-time franchisees alike.
Rick and Jason also speak candidly about the importance of people skills in franchising, and why investing in leadership development and masterminds has been a game-changer for them. With 11 franchise locations, 8 corporate-owned gyms, and 6 more opening soon, Fitness Premier is primed for regional growth, with franchise opportunities available in states like Florida and Colorado.
For entrepreneurs passionate about fitness and community, and who want to be more than just gym owners, Fitness Premier offers a proven model with depth and heart.
September 4, 2025
