Jami Stigliano, founder of DivaDance, didn’t start out planning to create a franchise. What began as a side project for adults who wanted to dance quickly evolved into something much bigger. After years in the music industry, Jami found herself craving a more meaningful impact. In 2003, she started DivaDance in New York City, renting studio space to teach dance classes for adults who, like her, wanted a fun, inclusive environment to enjoy dancing without the pressure of professional performance.
Jami’s concept quickly gained traction, and by 2017, she made the leap into franchising. With a focus on community and inclusivity, DivaDance has grown to 38 franchise locations across the U.S. and Mexico. Jami’s approach to franchising is rooted in her commitment to consistency and culture. She emphasizes the importance of building a strong community, not just among clients, but within the franchisee network and their staff.
One of the keys to DivaDance’s success has been Jami’s dedication to listening to her franchisees. She regularly seeks feedback and is open to evolving the brand based on their input. This collaborative approach has allowed DivaDance to grow while maintaining the integrity of its core values.
For those interested in franchising, Jami advises focusing on perseverance and the ability to adapt. Her journey with DivaDance is a testament to what can be achieved when passion meets determination. Whether you’re a potential franchisee or just a fan of dance, Jami’s story is an inspiring example of how a small idea can turn into a big success.
December 13, 2024
