Kamille and Matt McCollum, the visionary co-founders of BODYBAR Pilates, have taken their brand from a single studio in Fort Worth, Texas, to a nationally recognized franchise. Their story, shared on the Emerging Franchise Brands podcast, is a testament to determination, innovation, and a commitment to community.
BODYBAR Pilates started with a simple idea: creating a welcoming space where people could transform their health through Reformer Pilates. Kamille and Matt’s unique journey began as franchisees themselves, giving them firsthand insight into the challenges and opportunities within the fitness franchise model.
When the original franchisor invited them to take on leadership roles, the McCollums seized the opportunity, leveraging their experience to refine operations, enhance marketing strategies, and prioritize franchisee support. Their efforts paid off, especially during the pandemic, when their ability to adapt ensured growth while maintaining the core values of the brand.
One of BODYBAR’s key differentiators is its proprietary training program, the BODYBAR Method, which standardizes class quality across all locations. This, coupled with their dedication to building inclusive, welcoming communities, sets the brand apart in a competitive boutique fitness landscape.
Today, BODYBAR Pilates boasts over 50 locations, with ambitious plans for expansion, including international markets. Kamille and Matt attribute their success to a supportive franchise model, data-driven decision-making, and an unrelenting focus on relationships—both within the franchise network and with customers.
For aspiring franchisees, the McCollums offer sage advice: choose partners who prioritize support and alignment with your values. Their journey proves that with the right foundation, a franchise can be both impactful and profitable.
March 27, 2025
