In this episode of Emerging Franchise Brands, Frank Fiume sits down with Natasha Cornstein, the CEO of Blushington—a luxury beauty services brand transforming how women get ready. Blushington offers makeup, blowouts, and skincare in a single appointment, making it a go-to destination for everything from date nights to big events.
Natasha discovered the brand as a customer, then joined the leadership team in 2015 and helped expand its services, elevate its systems, and prepare it for franchising. Now, with a flagship presence in New York and a decade of operational success, Blushington is entering its next phase: franchising in key U.S. markets with a clear mission and tight infrastructure.
The concept blends high-touch hospitality with inclusivity, serving clients of all ages, skin tones, and hair textures—something Natasha and her team are deeply committed to. Franchisees receive detailed training in artistry, customer experience, and talent retention, making this an ideal opportunity for entrepreneurs passionate about beauty, service, and culture.
With a compact 1,500-square-foot footprint and investment ranging from $500K to $800K, Blushington is designed for boutique efficiency without sacrificing luxury. The first franchise opens in Boca Raton in fall 2025, followed by a multi-unit deal in Houston. All early signs point to strong consumer demand, especially from women and families seeking a trusted, welcoming beauty destination.
For franchisees, Blushington offers a supportive leadership team, prime real estate insights, and the chance to build a meaningful business in an industry that’s both recession-resistant and AI-proof.
October 9, 2025
