In this episode of Emerging Franchise Brands, Frank Fiume is joined by co-host Kyla Dufresne, founder of Foxy Box, for a candid conversation with James Luy, President of Bin Blasters, a fast-growing garbage bin cleaning franchise that’s winning big in the home services space.
What started in 2019 as a side hustle in a garage quickly gained traction through clever social content and an eye for opportunity. Founder Frank Casey saw the power of subscription-based garbage bin cleaning—and after racking up millions of organic views and franchise interest from around the globe, he knew it was time to scale. But rather than grow too fast, he hit pause to bring in a seasoned president.
Enter James Luy, a franchise industry veteran with early experience at CycleBar and The NOW Massage. Together with Casey, they restructured Bin Blasters to support sustainable growth—building systems, developing franchise support, and creating a repeatable playbook for the brand’s second wave.
With low overhead, unique proprietary equipment, and a recurring revenue model, Bin Blasters has carved out a niche that’s both wide open and in demand. The ideal franchisee isn’t just an operator—they’re a local marketer who understands community, consistency, and how to generate grassroots awareness.
Now with 20+ units awarded and momentum building again, the brand is expanding thoughtfully—focusing on the right people in the right markets. It’s a masterclass in founder-operator collaboration and shows how even a “silly” concept can be seriously scalable when done right.
December 1, 2025
