Josh Markland and Chad Tracey, the co-founders of 2nd Family, joined the Emerging Franchise Brands podcast to discuss how their family-inspired journey led to one of the most compassionate and innovative senior home care franchises in the market today. Their motivation arose from a personal experience—caring for their grandmother, who suffered from dementia and struggled to find quality in-home support. Recognizing the need for a service that prioritized both caregivers and clients, they launched 2nd Family, a franchise that offers tailored, in-home care for seniors, no matter their living situation.
2nd Family differentiates itself with a unique staffing model, where caregivers are treated as “flex-time” employees. This structure, akin to the “Uberization of home care,” allows caregivers to set their schedules, enhancing job satisfaction and helping the franchise meet clients’ specific needs more flexibly. Additionally, each client’s care is overseen by a registered nurse, who serves as a liaison between the family and caregiver, ensuring that families receive the highest level of personalized attention and support.
As Josh and Chad look toward nationwide expansion, they share that ideal franchisees are often those with a personal connection to senior care or a strong service mindset. They envision 2nd Family reaching hundreds of locations across the U.S., each run by dedicated franchisees committed to compassionate care. With support from the Repum Group and a robust onboarding system, the franchise offers aspiring owners a path to grow a meaningful business in a rapidly expanding industry, where both financial success and community impact are key motivators.
January 14, 2025
