In this episode of Emerging Franchise Brands, Frank Fiume and guest co-host Rob Flanagan sit down with Jeff Salter, founder and CEO of Caring Senior Service, a franchise that’s been providing non-medical home care to aging adults since 1991. What began as a small operation in McAllen, Texas, has grown into a nationwide brand with over 55 locations—and a mission that’s more relevant than ever.
Jeff shares how he started the company at just 20 years old after noticing a gap in the market while working for a home health agency. Back then, there were few options for seniors who didn’t need skilled nursing but still required help with daily tasks. Fast forward three decades, and Caring Senior Service has become a trusted provider for families seeking dependable care—and a meaningful opportunity for franchisees looking to serve their communities.
What makes Jeff’s story even more inspiring is the 9,500-mile electric bike ride he completed in 2021, visiting every franchise location to raise awareness around senior fall prevention. The campaign raised over $170,000 and helped launch a nonprofit initiative focused on installing grab bars in senior homes for free.
With an investment range of $95K–$145K and a territory model based on senior population density, the brand offers a scalable business with strong systems, training, and support. But as Jeff emphasizes, success in this space starts with passion and purpose—not just financial capacity.
Whether you’re a healthcare professional, a purpose-driven entrepreneur, or someone looking to make a real difference, Caring Senior Service offers more than just a franchise—it’s a mission.
November 24, 2025
