In this episode of Emerging Franchise Brands, Frank Fiume and guest co-host Rob Flanagan sit down with Hagan Kappler, CEO and co-founder of Daisy, a smart home installation and services franchise that’s taking a sophisticated but fragmented industry and turning it into a scalable, high-growth opportunity.
With a background that includes leadership at ServiceMaster and Threshold Brands, Hagan is no stranger to franchising—or scaling service businesses. But Daisy is something new. It’s the first national franchise to focus on whole-home automation: lighting, shades, sound, security, and control systems all installed and maintained with ongoing support.
What sets Daisy apart is its dual path to growth. On one side, it offers Greenfield opportunities for entrepreneurs with strong business skills but no tech background. On the other, it converts successful independent integrators—often doing $2–5M in revenue—into franchisees, offering centralized marketing, technician recruiting, call centers, training, and better pricing through national partnerships.
Franchisees operate with a total investment between $140K and $300K for new territories, and conversion costs vary depending on upgrades needed for branding, vans, or showroom space. Each location benefits from Daisy’s $2M investment in a proprietary tech stack, training systems, and national manufacturer relationships with brands like Lutron, Control4, Sonance, and more.
With recurring service plans, deep customer retention, and growing consumer demand in a $30B industry, Daisy is creating a new standard for smart home services. It’s not just about tech—it’s about trust, consistency, and building a brand that lasts.
November 20, 2025
