In this episode of Emerging Franchise Brands, Frank Fiume interviews Tamara Galinsky, founder of JETSET Pilates—a modern, music-driven reformer Pilates franchise that’s redefining boutique fitness. What started in 2010 as a small personal project in Miami has grown into a nationally recognized brand with 23 open locations, 125+ awarded units, and a full corporate infrastructure designed to support rapid expansion.
Tamara’s story is anything but typical. Originally from the former Soviet Union, she came to the U.S. at 15, put herself through the University of Pennsylvania, and went on to work in tech and real estate before discovering Pilates in London. After moving to Miami and failing to find the kind of reformer experience she loved, she created her own—and JETSET was born.
JETSET Pilates blends curated playlists, aesthetic studio design, and challenging workouts into a community-centered environment. But the innovation doesn’t stop there. Tamara also pioneered “JETSET on the Mat,” a traveling community event series that introduces the brand to new markets before a studio even opens—building local buzz and creating immediate buy-in from future clients and franchisees.
With a buildout range of $480K–$850K and a footprint between 1,500–2,400 sq ft, JETSET is attracting everyone from former clients to corporate escapees to power couples looking to build a multi-unit business. Supported by a 26-person HQ team and strategic partners like Limitless Franchise Growth, JETSET is poised for national and international expansion—with eyes on Europe, Australia, and beyond.
October 16, 2025
