In this episode of Emerging Franchise Brands, Frank Fiume sits down with Bron Launsby, founder and CEO of Slick City, a fast-growing indoor action park franchise centered around one-of-a-kind dry slides. What began as an experiment inside a trampoline park has now grown into a multi-location franchise with patented attractions, cutting-edge design, and a powerful customer experience model.
Bron shares his journey from corporate retail to trampoline park franchisee to launching Slick City in 2020—right as the pandemic hit. His firsthand knowledge as a former franchisee shaped how he built the system: with a franchisee-first mindset, flexible modular design, vertically integrated operations, and scaled-down royalty fees that reward longevity.
What makes Slick City stand out? It’s designed for all ages—from toddlers to grandparents—with attractions that go beyond jumping. Think massive dry slides, elevated sports courts, and family-friendly thrills wrapped in high-end branding and immersive design. With average unit volumes nearing $5 million and a focus on real-time innovation, Slick City’s model delivers fun and financials in equal measure.
Bron also dives into site selection strategy, the benefits of owning patented tech, and why culture, leadership, and hands-on guest service matter just as much as numbers. With expansion plans already underway across Texas, Arizona, and beyond, and 70+ parks projected by 2026, Slick City is racing ahead.
Now’s the time for multi-unit operators, experienced leaders, and passionate entrepreneurs to get in early on a high-growth, low-saturation brand that’s engineered for the future of family entertainment.
September 22, 2025
