urSwim: Franchising a Flexible & Community-Focused Swim Business

In this episode of Emerging Franchise Brands, host Frank Fiume sits down with Marina Mentzel, founder of urSwim, to discuss her journey from running corporate swim locations to franchising a flexible, non-brick-and-mortar swim business. Marina shares how she built a scalable model that provides high-quality swim instruction while reducing overhead costs, the importance of community relationships in her franchise system, and the unique ways urSwim is making swim education accessible to all—including adults. She also talks about the role of technology in enhancing customer experience and how she’s carefully selecting franchisees to ensure long-term success.

If you’re interested in franchising with urSwim, visit swimmingschoolfranchise.com.