In the fast-paced world of quick-service restaurants, Konala stands out as a trailblazer in healthy eating. Founded by Trace Miller, Konala is redefining fast food with its unique drive-through model offering protein-packed bowls and salads. Inspired by his personal health journey and a desire to solve a widespread problem—access to nutritious food—Trace’s mission is clear: to make healthy eating as delicious, convenient, and accessible as traditional fast food.
Trace’s story is as inspiring as the Konala menu. From overcoming a severe childhood epilepsy diagnosis through a nutrition-based recovery, to launching his first business with a food truck and bar, he has always embraced challenges with resilience and innovation. Recognizing the limitations of traditional fast food, he pivoted to create Konala, a brand that combines speed, quality, and health in every meal.
Konala’s streamlined operations, featuring compact layouts and minimal equipment, have allowed it to achieve industry-leading efficiency. With an emphasis on transparency and simplicity, every menu item is crafted with carefully sourced ingredients, ensuring both taste and nutritional value.
Today, with the support of Fransmart, Konala is poised for national expansion, targeting a billion-dollar annual revenue goal. As Trace emphasizes, this journey is about more than business—it’s about impacting communities and changing perceptions around fast food. By focusing on high-protein, customizable options, Konala is not just a brand; it’s a movement.
April 4, 2025
