In this episode of the Emerging Franchise Brands podcast, Frank Fiume sits down with Dustin Ingle, Co-Founder and CEO of Insulation Commandos, to explore the journey of building a standout franchise in the home services industry. From its inception to its strategic growth, Insulation Commandos has carved out a niche in retrofit insulation, targeting energy-efficient upgrades for homeowners.
Dustin shares the compelling origin story, rooted in his military background and home services expertise. After a career in the army and franchise development, Dustin teamed up with fellow veteran Todd Morelli to transform a side service into a thriving business. Leveraging their unique insights, they launched Insulation Commandos, which now boasts 13 owners and 48 territories within its first year of franchising.
A key takeaway from the conversation is Dustin’s emphasis on franchisee support. From a robust onboarding process to 24/7 access to leadership, Insulation Commandos prioritizes its franchisees’ success. The company also stands out with innovative sales training, led by industry veteran Brock Adams, ensuring franchisees excel in their markets.
Dustin provides valuable advice for aspiring franchisees, emphasizing the importance of aligning with industries that are both recession-resistant and require full-time dedication. His candor about the challenges and rewards of franchising makes this episode a must-listen for anyone considering entering the space.
March 31, 2025
