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We Sell Restaurants: Robin Gagnon on Building Niche Success in Franchising

Calendar Icon March 23, 2025
Episode image for We Sell Restaurants: Robin Gagnon on Building Niche Success in Franchising

Robin Gagnon, the dynamic Co-Founder and CEO of We Sell Restaurants, brings two decades of expertise to the franchise industry. In her conversation with Frank Fiume on the Emerging Franchise Brands podcast, Robin shared how a clear focus and specialization helped her build one of the most trusted names in restaurant brokerage.

Starting in 2001 with her husband, Robin recognized a gap in the market for restaurant-specific brokerage services. While others attempted to be generalists, We Sell Restaurants became the go-to expert in buying and selling restaurants, growing to over 1,000 listings across 45 states. Robin credits this success to staying disciplined in their niche, despite early doubts about limiting the business’s scope.

Robin also highlighted the importance of responsible franchising. For emerging brands, she emphasized the need to be financially prepared to avoid short-term decisions that can hurt long-term growth. With We Sell Restaurants, Robin ensures her franchisees are well-equipped to succeed, targeting individuals with deep industry experience who are ready for “banker’s hours” in the restaurant business.

From her leadership roles in the International Franchise Association to her advice on navigating private equity’s growing influence, Robin delivers a masterclass in strategic franchising. Whether you’re an emerging franchisor, a potential franchisee, or navigating franchise resales, her insights are essential.

We Sell Restaurants exemplifies how focus, expertise, and community connection can turn a small business into a national powerhouse. For those looking to enter the franchise world, Robin’s story is an inspiring blueprint for success.