Fowling Warehouse combines the best of tailgating fun and competitive sports to create a unique franchise opportunity. On the Emerging Franchise Brands podcast, Brad Chapman, President of Fowling Warehouse, shared the story of how this innovative concept came to life and continues to grow.
Born out of a tailgating tradition at the Indianapolis 500, Fowling blends elements of football and bowling, with players throwing a football to knock down bowling pins. What started as a fun pastime among friends has evolved into a fast-growing franchise, attracting players from all walks of life.
The first official Fowling Warehouse opened in Detroit in 2014, offering an immersive, industrial-themed space. Guests enjoy all-day play, organized leagues, and even national tournaments like the American Fowling Association (AFA) championship. Brad discussed the challenges and triumphs of franchising such a novel concept, from securing trademarks to overcoming hurdles like COVID-19.
Fowling Warehouse locations range from 25,000 to 70,000 square feet, hosting not only open play but also corporate events and fundraisers. Brad emphasized the importance of finding franchise partners who are passionate, organized, and financially prepared to bring this community-driven experience to new markets.
With eight locations across seven states and plans for significant growth, Fowling Warehouse is on track to become a household name. Learn more about this exciting franchise and how it offers a screen-free outlet for fun and competition.
February 15, 2025
