Jason Gilboa, co-founder of Facialworks, joined the Emerging Franchise Brands podcast to share his journey in building a one-of-a-kind skincare franchise. Jason and his wife, Megan, an experienced esthetician, founded Facialworks with a vision to make top-tier skincare accessible, fun, and affordable. Their brand combines high-quality facials with a social atmosphere where clients can enjoy treatments in an open, relaxed setting, often accompanied by a glass of champagne and a good movie. With a mix of quick express facials and high-end treatments, Facialworks aims to serve a wide range of skincare needs.
Jason describes how their unique facial bar concept arose from conversations on their honeymoon, sparking a new approach that has since resonated with clients. Despite starting from a single location in Newport Beach, California, Facialworks quickly expanded, with locations across California and a new one opening soon in Boca Raton, Florida. The franchise’s innovative approach and reputation for quality have garnered interest nationwide, leading them to partner with the Repüm Group for franchise growth.
For Facialworks, ideal franchisees are passionate about wellness and connected within their communities. The brand focuses on affluent markets but also sees potential in smaller towns where Facialworks can stand out as a top skincare provider. Jason and Megan have assembled a strong team to support franchisees, ensuring consistent quality and client satisfaction as they grow. As Facialworks sets its sights on major U.S. markets, Jason emphasizes the importance of simplifying operations and building sustainable systems—ensuring every franchisee can replicate their vision for a vibrant, community-focused skincare experience.
January 18, 2025
