Kyla Dufresne, the dynamic founder of Foxy Box Laser and Waxbar, began her journey with a unique strategy—transforming bartending tips into seed money for her waxing studio, which has now grown into an expanding franchise. In the latest episode of Emerging Franchise Brands, host Frank Fiume sits down with Kyla to discuss her journey from a small wax bar in the back of a jewelry store to overseeing a network of 18 locations across Canada, with exciting plans for U.S. expansion in 2024.
Kyla’s franchising philosophy emphasizes grassroots growth and community engagement. From her early days, each customer who walked through the door came largely thanks to word-of-mouth. Her approach to creating an inviting, fun atmosphere has led to a loyal client base, while her commitment to quality, comfort, and empowerment keeps clients coming back. Today, every Foxy Box location is an extension of her mission to “empower people to celebrate their uniqueness.”
The franchise’s growth wasn’t without its challenges. Kyla openly shares her early experiences, including a licensing agreement that didn’t go as planned. This setback led her to revamp her business model, creating comprehensive training and support systems for franchisees. She stresses the importance of adaptability and advises aspiring franchisees to embrace resilience, self-responsibility, and a strong community focus.
With Foxy Box poised to enter the U.S. market, Kyla is focused on finding franchisees who share her vision and values. For those interested in franchising or launching a brand in the beauty industry, Kyla’s story is a powerful reminder of the importance of grit, innovation, and unwavering dedication.
December 29, 2024
