Wise Coatings: Transforming Spaces with Whitney White

Wise Coatings: Transforming Spaces with Whitney White
In the latest episode of Emerging Franchise Brands, we had the pleasure of speaking with Whitney White, the co-founder and CEO of Wise Coatings. This innovative floor coatings franchise has quickly made a name for itself by transforming dull surfaces into beautiful, easy-to-clean spaces. Whitney’s journey from home services to franchising is an inspiring story of leveraging experience, technology, and systems to build a successful business.

The Birth of Wise Coatings

Wise Coatings was co-founded by Whitney White and Brandon Bond in 2021. Both brought years of experience from the home services industry, which they used to develop a unique floor coatings franchise. Their goal was to create a company that could deliver high-quality, aesthetically pleasing floor coatings for garages, patios, and pool decks. They documented their journey in a YouTube series called “Map to a Million,” which showcased how they built the business from scratch into a thriving franchise.

Rapid Growth and Franchising

In an unprecedented move, Wise Coatings franchised just four months after launching. Whitney and Brandon’s extensive background in home services allowed them to establish strong systems and processes from the start. This foundation enabled them to scale quickly and efficiently. Today, Wise Coatings has 25 franchises across 19 states, with more in development.

A Tech-Driven Approach

One of the key differentiators for Wise Coatings is its heavy reliance on technology. Whitney explains that they see themselves as a tech company that happens to do floor coatings. Their integrated tech stack ensures seamless operations from lead generation to job completion. This integration allows franchisees to manage their business efficiently and focus on delivering excellent service to their clients.

Comprehensive Training and Support

Wise Coatings provides robust training and support for their franchisees. New franchisees start with a week of hands-on training in Orlando, Florida, followed by ongoing support from experts who assist with the grand opening and initial jobs. This approach ensures that franchisees are well-prepared and confident in their new venture. The company also offers a detailed 12-month budget plan to help franchisees manage their finances and growth effectively.

Traits for Success

Whitney emphasizes the importance of consistency and grit for franchisees. She advises new franchisees to ask questions and utilize the support system available to them. Successful franchisees, like those in Austin, Texas, and North Carolina, have demonstrated the importance of being proactive and engaged with the community and support network.

The Vision for the Future

Wise Coatings has ambitious growth plans. With a goal of reaching 50 franchises by the end of the year, the company is focused on providing exceptional support and profitability for its franchisees. Whitney also hints at potential future expansions and partnerships, always aiming to improve and grow the brand.

Join the Wise Coatings Family

If you’re interested in joining a franchise that combines innovative technology with proven systems, Wise Coatings might be the perfect opportunity. For more information, visit their website at wisecoatings.com and explore how you can become part of this exciting journey.