In the world of home care franchising, innovation and determination can lead to remarkable success. A Better Solution Home Care, led by President Kurt Buske, is a prime example of how a unique approach and unwavering commitment can transform an industry.
Established over eight years ago, A Better Solution Home Care embarked on a journey that would redefine the way home care services were offered and delivered. The company’s story is one of resilience, learning from challenges, and creating a legacy that extends far beyond the realm of business.
At the heart of A Better Solution Home Care’s success lies its managed model—a concept that defied industry norms. This model allowed even semi-passive owners to actively engage in the business, resulting in unprecedented positive outcomes. Kurt Buske emphasizes the importance of owners having a strong “why” when entering the home care franchise world. It’s not just about making money; it’s about believing in the value of the service, the prospects for growth, and the impact on the community.
One of the company’s biggest challenges was reaching a point where growth seemed impossible. With only seven or eight franchises, half of which had owners who weren’t a good fit for the concept, A Better Solution Home Care faced a pivotal moment. The decision to part ways with underperforming owners was a tough one but ultimately necessary. This challenging period led to the conceptualization of the managed model, which became a game-changer.
Kurt Buske emphasizes the need for potential franchise owners to take their time and thoroughly investigate franchise opportunities. The decision to franchise should not be rushed, as it involves more than just buying a business—it’s about embracing a new lifestyle. Franchisees should critically assess their compatibility with the concept and the people behind it.
While A Better Solution Home Care has seen tremendous growth, Kurt Buske believes in maintaining a reasonable size, possibly reaching 100 units. The company’s larger territories, which are two to three times industry standards, reflect its commitment to providing franchisees with ample room for growth and competitive success.
A Better Solution Home Care’s story is a testament to the power of innovation, resilience, and a deep commitment to purpose. Kurt Buske and his team have not only revolutionized the home care franchising industry but have also created opportunities for franchisees to make a lasting impact on their communities. Their journey serves as an inspiration for aspiring franchise owners and entrepreneurs looking to redefine their industries through innovation and dedication.
January 12, 2024
