Revolutionizing Real Estate: A Candid Conversation with Grant Clayton from 1% Lists

In a world where industries are constantly evolving, there are entrepreneurs who dare to challenge the status quo and disrupt the norms. Grant Clayton, the visionary founder of 1% Lists, is one such trailblazer who’s revolutionizing the real estate landscape.

The journey of Grant Clayton is a story of grit, determination, and a strong desire to offer a better solution. As a real estate agent, he recognized the limitations and frustrations that clients often faced in the traditional industry model. With a passion for transforming the way real estate transactions were conducted, he set out to create a franchise that would redefine the standards.

At the heart of 1% Lists is a pricing model that breaks away from convention. Instead of charging the standard 3% commission, Grant’s franchise offers a refreshing alternative by charging just 1%. This approach isn’t just about affordability; it’s about putting the client first and ensuring their satisfaction throughout the process.

In a candid conversation, Grant Clayton shares his journey from a disruptive idea to building a network of 40 franchises and counting. He emphasizes the importance of simplicity and perfection in business operations, and how listening to both clients and industry peers has been instrumental in refining his approach.

The key takeaway from Grant’s journey is his unyielding commitment to making a positive impact. He encourages aspiring entrepreneurs to seek out a trusted circle of advisors who can provide valuable insights. He’s living proof that challenging the norms can lead to transformation, but it requires collaboration, dedication, and the ability to keep pushing forward, even when faced with resistance.

In a world where innovation is celebrated, Grant Clayton stands out as an entrepreneur who’s making a tangible difference in an industry ripe for change. His journey reminds us that success is not just about the bottom line; it’s about creating solutions that have a lasting impact on the lives of clients and fellow entrepreneurs.