The Story Behind Emerging Franchise Brands
Created by a founder. For the ones still building.
Why We Exist
In an industry with 4,000+ franchise brands, emerging franchisors often get overlooked—drowned out by legacy players and loud marketers.
But it’s the early-stage founders who need the most support.
The ones with a vision, momentum, and a thousand questions.
The ones building something real—without a safety net.
Frank Fiume created Emerging Franchise Brands to give those founders the spotlight they deserve—and the guidance they’ve never had.
A Platform with a Purpose
Frank’s mission is personal.
- He remembers how thrilling—and terrifying—it was to grow his franchise from scratch.
- No roadmap. No mentors. Just instinct, grit, and a relentless desire to make it work.
- Too many franchisors fail for preventable, unnecessary reasons—and it doesn’t have to be that way.
That’s why Frank built this platform:
- To be the mentor he never had.
- To give back to the franchise community in a way that actually moves the needle.
- To create a space for real conversations, real strategy, and real founders.
What We Do
Emerging Franchise Brands is more than a podcast. It’s an ecosystem designed to help founders scale smarter, lead with confidence, and build something that lasts.
- EFB Podcast. The most-watched franchisor show on YouTube—featuring honest, founder-to-founder conversations that cut through the noise.
- EFB Founders Club. A private group mentorship experience for emerging franchisors—led by Frank and designed to deliver real-time clarity, strategic insight, and founder-to-founder support.
- Private Equity Advisory & 1-on-1 Consulting. Real-world expertise for PE firms vetting franchisors and for founders needing to get unstuck.
Who It’s For
If you’re a franchisor with 0–99 units, actively building and committed to doing it the right way—this platform was made for you.
If you’re navigating growth, craving clarity, and ready to learn from someone who’s been there—you’re in the right place.