Biscuit Belly Is Bringing a New Flavor to Brunch—and to Franchising
Chad Coulter didn’t start in restaurants—he and his wife Lauren were both pharmacists. But their entrepreneurial journey led them from wine bars to brunch, and now to one of the most buzzworthy emerging franchises in the fast casual breakfast space: Biscuit Belly.
Founded in 2019, Biscuit Belly offers a lively, modern twist on southern breakfast. Think craft cocktails, espresso drinks, and biscuit-focused dishes that are anything but ordinary. From the branding and menu to the in-store experience, everything is designed to feel bright, bold, and a bit cheeky—something that sets it apart from traditional breakfast concepts.
After scaling a previous restaurant concept to five locations, Chad knew Biscuit Belly had the potential to grow. He focused on building a team of startup-minded operators, not just seasoned chain veterans, and leaned into data-driven decisions and local community engagement. That balance of heart and strategy has helped the brand open 14 locations in six states, with a mix of franchised, corporate-owned, and joint venture stores.
Ideal for hands-on operators with hospitality experience—or entrepreneurial drive—Biscuit Belly is positioned as a high-energy, high-reward concept in a growing niche. With a proven playbook and flexible growth strategy, the brand is looking for partners who want to bring a fresh, from-scratch brunch experience to their communities.
August 10, 2025
